InsideChips is focused achieving sales growth and profits using winning strategic and tactical marketing techniques for companies in the high-technology (high-tech) industries.
Strategic and Tactical Marketing Know-How for the High-Tech Industry
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InsideChips
InsideChips Is Changing Its Content Strategy and Business Model...Stay Tuned For Further Developments!

Chip Legends

Ted Hoff

InsideChips is migrating its content and business model over the coming months to become a consultative marketing know-how service focused on helping high-tech firms achieve sales growth and profit targets by using winning strategic and tactical marketing techniques. The new service will also have a marketing training component to it to teach recent college graduates and newcomers to the high-tech industry how to market high-tech products.  The service will be aimed at firms which make high-tech electronic components and other high-tech products/services.  Stay tuned while the site content undergoes a revamp in the next months.

The marketing know-how articles and reports will be presented from an insider's viewpoint based on industry experience.  It will be supplemented with a management and marketing consulting service focusing on high-tech marketing services.

Company reports and profiles will continue to be featured on the site.  Semiconductor startups are the creative engines which drive the electronics industry because they develop state-of-the-art integrated circuits for next generation products and set the pace for high-tech innovation.

The new pricing has not been finalized yet but it will be in the $500 to $750 per year range (no monthly plans).   During the interim phase over period, we will continue to accept monthly subscriptions ($27/month, cancel any time) for those who wish to view our archive content and our Download Library.  

The "Chip Legends" project summarizes the pursuits of captains of the silicon industry, as well as other luminaries, gurus and personalities who were instrumental in shaping the early days of the semiconductor industry in Silicon Valley and beyond. Click on the picture for additional historical information. While you are browsing, take InsideChips' semiconductor Trivia Quiz.


Featured Startup
ZenvergeZenverge
Zenverge founders, Amir Mobini and Tony Masterson, honed up on their MPEG technology prowess with startup iCompression (founded 1996) and later at Globespan which acquired the startup in May 2000 for $400 million -- just as the tech boom was peaking. Working together for 14 years, they were developing MPEG encoding products which became a hot tech subject in the late 1980s . . . Continue

Redpine SignalsRedpine Signals
Founded in 2001, Redpine Signals distinguished itself in the semiconductor startup community as a classic case of how to succeed and prosper without taking VC money. The initial seed funding came from the founders, family and friends. There are just a handful of chip makers which bootstrapped their growth . . . Continue

Fresco MicrochipFresco Microchip
Founded in 2004, Fresco Microchip was created to address the changes that are occurring in the digital television market. The world's broadcast industry is rapidly evolving from analog to digital broadcasting and this initiates the need for universal recep . . . Continue

Kilopass TechnologyKilopass Technology
Kilopass Technology was founded in Feb. 2001 to develop and market advanced non-volatile memory (NVM) technology, manufactured in standard commercial CMOS logic processes. Kilopass developed fundamental patents for anti-fuse technology. It has 54 patents granted or pending on 1T, 2T, and 3.5T bit cell technologies. Its bit cell architecture is compatible with standard CMOS logic, has the same reliability as the foundry's process, scales easily with the process technology, and reduces overall SoC product cost. . . . Continue

Glacier MicroelectronicsGlacier Microelectronics
A relatively quiet startup up to now, Glacier Microelectronics, is starting to be noticed on the radar screen as it begins to market its synthesizer IC family of products. . . . Continue

TabulaTabula
The FPGA market is difficult crack since the industry leaders, Altera and Xilinx, have well-entrenched positions -- making it particularly difficult for startups to make headway. A new FPGA company, Tabula, recently emerged from stealth mode to take on the FPGA giants with a new architecture dubbed "Spacetime." The company even took cues from Albert Einstein's space-time cones to construct its logo with the orange cones. In its coming out road show, the company unveiled its ABAX family of 40nm-based 3PLDs. . . . Continue

IO SemiconductorIO Semiconductor
IO Semiconductor (IOsemi) is a San Diego, Calif. based fabless semiconductor startup that is focused on applying new technologies to RF devices for the cellular industry using what it calls its ZEROcapTM CMOS Technology. . . . Continue

Linear SignalLinear Signal
Linear Signal is an early-stage fabless semiconductor startup pioneering an ultra low-cost beamforming RFIC technology. The roots of the company go back to September 2007 when IPTV veterans began exploring business opportunities with a focus on aiding large edge IP network operators, such as apartment buildings, hospitals and motels effectively become their own cable/telecom providers. . . . Continue

SiTuneSiTune
SiTune, a fabless chip startup based in Silicon Valley, bills itself as the "All in-one Solution for Mobile Internet and Entertainment." Founded in September 2006, the company's stated goal is to is to become . . . Continue

Xelerated ABXelerated AB
Swedish fabless startup Xelerated AB (formerly Xelerated Packet Devices AB) is among the roster of surviving startups in the once-crowded network processor space. Founded in August 2000, the company began focusing on early deployment of 40-Gbps solutions for manufacturers of high-capacity edge and core networking equipment. . . . Continue

Unity SemiconductorUnity Semiconductor
Unity Semiconductor appeared on the Silicon Valley startup scene in 2002 with the mission to develop the smallest die-size and the lowest manufacturing cost per bit for its initial targeted market -- NAND Flash, one of the largest and most important segments of the semiconductor industry today. . . . Continue

Geo SemiconductorGeo Semiconductor
Geo Semiconductor was officially formed in May 2009 as a fabless chip company through the acquisition of major IC business lines and key pieces of the IP portfolio of Silicon Optix, including the Realta and the Geo ICs, patents, inventory, software, development systems, customers and brands. . . . Continue


Featured Resources
Managing Open Source Licensing for SemiconductorsManaging Open Source Licensing for Semiconductors
Software is a massive enabler for the semiconductor industry. Drivers, real-time operating systems (RTOS), software development kits (SDKs), networking & security, administration, media formatting & compression, and of course an endless list of applications. The semiconductor industry now spends more on software development than on all other R&D aspects. But how do developers build all of this software at a reasonable cost? . . . Continue

Semiconductor Innovation in an Investment Constrained EconomySemiconductor Innovation in an Investment Constrained Economy
The current innovation climate in the semiconductor industry is alive and well but entrepreneurs have to adjust to the realities of the current economic situation and investment trends. The world's governmental economic development agencies have always looked at Silicon Valley with envy and paid big money to try to find the key which would unlock the secrets . . . Continue

Managing the Startup Marcom ProgramManaging the Startup Marcom Program
From a management viewpoint, one of the biggest dilemmas of startup technology-based companies, which are relatively small and with limited resources, is how to get their names spread throughout the electronics community. Especially in the case of semiconductor startups with limited budgets, to do so sometimes requires guerrilla tactics. But one of the pitfalls for engineers who start up a company is the notion that if they build a better mousetrap, the world will come and beat down their door to buy their product or service. . . . Continue

Map Out Your Standards StrategyMap Out Your Standards Strategy
Should you be chasing standards with your chips or playing the proprietary game? This question goes to the heart of your company business plan, and you need a well defined answer. . . . Continue


$SOX Today's Prices

$SOX 1-Year Price History

$SOX is a semiconductor index (click on symbol for holdings)



Sony to increase CMOS image sensor production with purchase of Renesas
Sony Corp. signed an agreement Wednesday to purchase a plant in northern Japan from major semiconductor maker Renesas . . . Continue
Zenverge
Zenverge Zenverge founders, Amir Mobini and Tony Masterson, honed up on their MPEG technology prowess with startup iCompression (founded 1996) and later at Globespan which acquired the startup in May 2000 for $400 million -- just as the tech boom was peaking. Working together for 14 years, they were developing MPEG encoding products which became a hot tech subject in the late 1980s . . . Continue
Microsemi Continues Acquisition Spree with Brijot
Microsemi Continues Acquisition Spree with Brijot Microsemi (Nasdaq:MSCC), a leading provider of semiconductor solutions differentiated by power, security, reliability and performance, today announced it has acquired the millimeterwave technology and related assets of privately-held Brijot Imaging System . . . Continue
Intel Targets Data Centers with Acquisition
Intel Targets Data Centers with Acquisition Intel signed a definitive agreement to acquire Fulcrum Microsystems, a privately held fabless semiconductor company that designs Ethernet switch silicon for data center network providers . . . Continue
ANSYS Dips Into Cash Chest to Buy Apache Design Automation
ANSYS Dips Into Cash Chest to Buy Apache Design Automation ANSYS, (NASDAQ: ANSS), a global innovator of simulation software and technologies designed to optimize product development processes, and Apache Design Solutions, a leading simulation software provider for advanced, low power solutions in the electronics industry, have signed a definitive agreement whereby ANSYS will acquire Apache . . . Continue
SiliconBlue Moves its FPGA Agenda Forward With Fourth Funding Round
SiliconBlue Moves its FPGA Agenda Forward With Fourth Funding Round SiliconBlue® Technologies, a pioneer in low-power FPGAs for handheld applications, closed an $18 million Series D funding. Proceeds from the financing will be used to bri . . . Continue
Aquantia Scores Late Stage Funding
Aquantia Scores Late Stage Funding Aquantia, a developer of 10Gigabit Ethernet connectivity solutions for cloud computing and large scale data center deployments, has closed its latest round of financing. . . . Continue
Up Close and Personal: Steve Wozniak on Gadgets
Up Close and Personal: Steve Wozniak on Gadgets Steve Wozniak, co-founder of Apple Computer in 1976, was interviewed live on stage at the Design Automation Conference (DAC 2011) by San Jose Mercury News columnist Mike Cassidy on a wide range of topics, including the 'joy' of engineering . . . Continue
Close Up and Personal: Steve Wozniak on Gadgets
xxx . . . Continue
Redpine Signals
Redpine Signals Founded in 2001, Redpine Signals distinguished itself in the semiconductor startup community as a classic case of how to succeed and prosper without taking VC money. The initial seed funding came from the founders, family and friends. There are just a handful of chip makers which bootstrapped their growth . . . Continue

INSIDE Secure Licenses Advanced ARM SecurCore Technology
INSIDE Secure Licenses Advanced ARM SecurCore Technology INSIDE Secure is planning to provide 32-bit secure processor solutions based on the industry-leading ARM® architecture. Under the terms of a licensing agreement with ARM, INSIDE can now utilize the ARM SecurCore® SC300™ processor for its next generation of secure payments, digital security and NFC solutions. . . . Continue
FPGA Developer Achronix Expands Management Team
FPGA Developer Achronix Expands Management Team Achronix Semiconductor recruited former Altera executive, Robert Blake, as the company's new president and CEO. Blake joins Achronix on the heels of a recently announced $45 million series C mezzanine financing and . . . Continue
Infinera Taps Executive As VP of its Asia Pacific Operations
Infinera Taps Executive  As VP of its Asia Pacific Operations Infinera named Andrew Bond-Webster as VP of sales for Asia Pacific to accelerate the company's focus on marketing Digital Optical Network solutions in the Asia Pacific region . . . Continue
Thieves Aprehended in Silicon Valley Chip Mega-Heist
Silicon Valley's biggest theft is well on the way to being solved.  The heist was carried out by about 15 masked gunmen who walked off with about $37 million street value of Flash memory chips./ . . . Continue
Altair Secures Funding to Ramp Up Marketing Effort
Altair Secures Funding to Ramp Up Marketing Effort Altair Semiconductor has completed a $26 million round of funding, led by Jerusalem Venture Partners (JVP). All of Altair's existing investors, . . . Continue
Chips Stocks Entering Critical Period
The semiconductor industry's Philadelphia Semiconductor Index (SOX) broke down convincingly in late February from its bullish trend line. The six-month bullish move took the index from 315 in early September 2010 to 470 in the third week of February -- a 50% upward move. . . . Continue
GEO Semiconductor Secures Equity and Debt Funding
GEO Semiconductor Secures Equity and Debt Funding GEO Semiconductor, a developer of high performance, programmable 2/3D video and geometric pixel processor IC solutions that enable large new markets in LED-backlit LCD displays and smartphone cameras (optics through sensor), announced more than $1 million in funding comprised of convertible debt and equity. . . . Continue
NXP Secondary Offering to Benefit Private Equity Investors
NXP Secondary Offering to Benefit Private Equity Investors NXP Semiconductor, the private equity-owned chipmaker (former Motorola spin-off) that completed a successful IPO last year, is launching a secondary offering of $700 million in stock. . . . Continue
Tabula Nabs Biggest Venture Pot in Decade
Tabula Nabs Biggest Venture Pot in Decade Tabula, a privately held fabless semiconductor company and developer of the ABAX family of 3D Programmable Logic Devices (3PLDs), has secured $108 million in Series D funding. The amount is significant because it is the largest round awarded to a private semiconductor company over the last decade. . . . Continue
Samsung Gears Up for Austin Expansion, Plans Hiring Staff
Samsung Gears Up for Austin Expansion, Plans Hiring Staff Austin continues to attract semiconductor people and chip companies are taking advantage of the trend. One of the city's largest employers, Samsung is gearing up for its planned $3.6 billion expanison of its facility. College graduates with enginnering degrees and experienced personnel are sought. . . . Continue
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